Why should you try new Endust Free?

New Endust Free delivers great dusting and cleaning power, without the fragrances and lingering mist that can sometimes cause allergic or asthmatic reactions

• Endust  Free is the only fragrance free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air, to help prevent allergic reactions
• Endust  Free also has a narrow, directed spray that reduces bothersome mist and overspray, further reducing the chance of allergic reactions
• Endust Free retains all the cleaning power of the Endust brand to quickly dust and clean for a natural shine 

Besides dust, fragrances and the lingering mist created from spraying cleaning and dusting products can also cause allergic reactions in the home

• In a survey conducted by Endust more than 65% of surveyed consumers were either not sure or incorrectly believed that dust is the only factor responsible for causing sneezing, coughing or watery eyes.
• Testing and research shows that fragrance and the lingering mist created by cleaning products often are equally common allergy triggers
• In fact, the Fragrance Products Information Network  reports that 72 percent of asthmatics say their asthma is triggered by fragrances

Knowing what triggers allergies and how to promote good air quality in the home will help you make cleaning and dusting an easier experience for the whole family – even your pets!  Some tips include:

• Ensure your cleaning products are fragrance free and try to buy spray cleaning products that emit less VOCs and don’t create a lingering mist when sprayed
• Rid your house of clutter, leaving fewer surfaces to attract and harbor dust
• Washing pillows and bedspreads weekly.  They trap 10 times the amount of dust in the air
• Vacuum high-traffic areas routinely, paying special attention to areas your pet frequents, if applicable
• Keep doors and windows closed during high wind and high pollen days, but periodically open during stable weather to increase ventilation

General product info about Endust Free Dusting and Cleaning Spray

• Endust Free is debuting on store shelves Aug. 2008 and is available in all Wal-Mart and Kmart stores nationwide and grocery stores in the Northeast, Mid-Atlantic and Northern Great Lakes regions
• The product has an average suggested retail price of $3.99 

Key benefits include:

• Narrow, directed spray to reduce bothersome mist and overspray
• Fragrance-free
• Less irritating ingredients
• Quickly dusts and cleans to leave a natural shine
• Twist and lock cap to protect against accidental spraying
• Ergonomic-shaped can for a more comfortable grip
• Eco-friendly smaller-sized can uses 14 percent less packaging for less waste
• Emits 60 percent less VOCs than the California limit; California has  some of the strictest VOC regulations in the country

Stats on the growing number of people suffering from allergies and asthma

• A national survey conducted on 1,000 American adults by the American College of Allergy, Asthma and Immunology found that 56% of Americans live in households where at least one person has allergies
• According to the Asthma and Allergy Foundation of America more people than ever before are suffering from allergies, estimated at 50 million Americans, and allergy prevalence has been increasing since the 1980s
• According to the Asthma and Allergy Foundation of America, 75% of allergy sufferers have respiratory allergies
• In a survey conducted by Endust Free more than 30% of consumers surveyed said that dusting often causes themselves, family members or roommates to sneeze, cough and/or have watery eyes
• Small children and pets have more sensitive senses and respiratory systems, so they’re at even greater risk of allergic reactions

Info on volatile organic compounds (VOCs) and how it relates to Endust Free

• VOCs are chemicals that vaporize under normal use and enter the atmosphere
  The hydrocarbon propellants used in aerosols are an example
• VOCs add to air pollution and can react to form ozone, a greenhouse gas that adds to global warming
• The level of VOCs allowed in any product is regulated to help reduce air pollution
  California, a state known for being a pioneer in environmental health, has some of the strictest regulations in the country when it comes to VOC limits.  The Endust Free Dusting and Cleaning Spray formula emits 60 percent less VOCs than the current California limit

The most recent studies referencing cleaning products and the effects on indoor respiratory health

• A study released in July 2008 from the University of Washington showed that fragrance products like air fresheners and laundry detergents present chemicals into the air that diminish good respiratory health.  The findings represent the need for greater awareness and a limited use of fragrance cleaning products across the board. 
• In 2007, the American Journal of Respiratory and Critical Care Medicine highlighted a European study conducted on the use of common household cleaning sprays and found the sprays are risk factors for adult asthma.
  

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