Endust Free dusting and cleaning spray.

Product fact sheet

What: Endust^® Free Dusting and Cleaning Spray is giving allergy-sensitive Americans a new cleaning product that’s nothing to sneeze at – literally. The product is the only fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions. Its unique formula is free of any perfumes or fragrances, contains less-irritating ingredients and has an innovative dispensing system that features a narrow directed spray to reduce bothersome mist and overspray. The product also has a twist-and-lock cap to protect against accidental spraying.

Endust Free Dusting and Cleaning Spray retains all the cleaning power of the Endust brand to quickly dust and clean for a natural shine. The distinctive packaging has an ergonomic-shape for a better, more comfortable grip and its eco-friendly, smaller-sized can uses 14 percent less packaging for less waste.

The Federal Clean Air Act requires each state to submit standards for achieving good air quality and minimizing volatile organic compounds (VOC). VOCs contribute to the formation of ground-level ozone and at high concentrations may be harmful to human health and vegetation.

California, a state known for being a pioneer in environmental health, has some of the strictest regulations in the country when it comes to VOC limits. The Endust Free Dusting and Cleaning Spray formula achieves 60 percent less VOCs than the current California limit.
 
Allergy and Asthma Facts: According to the Asthma and Allergy Foundation of America more people than ever before are suffering from allergies, estimated at 50 million Americans, and allergy prevalence has been increasing since the 1980s.  Among those sufferers, the Fragrance Products Information Network reports that 72 percent of asthmatics say their asthma is triggered by fragrances.

In 2007, the American Journal of Respiratory and Critical Care Medicine highlighted a European study conducted on the use of common household cleaning sprays and found the sprays are risk factors for adult asthma.
 
Product Attributes:

 · Quickly dusts and cleans to leave a natural shine

· Hypo-allergenic

· Free of perfumes and fragrances

· Contains less-irritating ingredients

· Narrow directed spray to reduce bothersome mist and overspray

· Twist-and-lock cap to protect against accidental spraying

· 10 oz. ergonomic-shaped can for a more comfortable grip

· 14 percent less packaging
 
When/Where: Debuting on store shelves Aug. 2008. Endust Free Dusting and Cleaning Spray is available in all Wal-Mart and Kmart stores nationwide and grocery stores in the Northeast, Mid-Atlantic and Northern Great Lakes regions.
 
Suggested Retail Price: Average suggested retail price is $3.99 (varies by store and region of the country).

 

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