Endust® Free questions & answers.

How is Endust Free helpful in preventing allergic reactions?
Endust Free’s hypo-allergenic formula helps prevent allergic reactions in three ways: first, it is fragrance free – and 72% of asthmatics say that their asthma is triggered by fragrances; second, it has a very narrow, directed spray that reduces bothersome mist – another potential allergy aggravator; third, it has less irritating ingredients and emits less VOCs.

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What about regular Endust? Doesn’t it have fragrance and a wider mist?
The key to helping consumers with their dusting – something they don’t like to do - is to give them the cleaning options that work best for them. Whether they are people concerned about respiratory issues like asthma and allergy or not Endust and Endust Free offer cleaning options with or without fragrances so you can select the cleaning product that suits you, making dusting easier whatever your cleaning and respiratory needs may be.

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Aren’t organic products better for the environment and use fewer chemicals? Why not offer an organic product?
Consumers have many options for cleaning products – the key is to choose the right one for you and your family. Endust Free is a fragrance-free cleaning product with a narrow, directed spray that will cut down on indoor allergic reactions due to dusting – all at a very reasonable $3.99. And its smaller, eco-friendly can uses 14% less packaging, creating less waste.

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Pledge has a similar product – Pledge Dust & Allergen – how is Endust Free different?
Endust Free is uniquely designed to reduce allergens on the surface and in the air – by eliminating fragrances, reducing overspray and using a special formula that uses less irritating ingredients. No other mainstream furniture cleaning products can make that claim.

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What does hypo-allergenic mean?
Hypo-allergenic means that a product is designed to reduce or minimize the possibility of an allergic response by containing relatively few or no potentially irritating substances. Endust Free, for instance, eliminates fragrances and uses a special formula that uses less irritating ingredients.

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Why do people care if a product is hypo-allergenic?
Indoor air quality is a real concern among consumers today and aerosols are the preferred product for cleaning furniture - but all the current aerosol products use fragrances. Endust Free offers a fragrance-free product that cleans as well as regular Endust but eliminates fragrances that might bother people with allergies or asthma. It also offers a narrow, directed spray that reduces bothersome mist and has less irritating ingredients and emits less VOCs.

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What is so unique about the formula in Endust Free?
The formula in Endust Free contains no perfumes or fragrances and contains less-irritating ingredients – often called “volatile organic compounds” or VOCs. California, a state known for being a pioneer in environmental health, has some of the strictest limits on VOCs. Endust Free’s formula emits 60% less VOCs than the current California limit.

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What is so unique about the Endust Free spraying system?
The Endust Free dispensing system has a narrow, directed spray that helps prevent overspraying or misting, leaving fewer particles in the air. It also has an innovative twist and lock cap that helps protect against accidental spraying.

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Aren’t aerosol products bad for the environment?
Actually, Endust Free was created to be more environmentally friendly. Not only is its dispensing system more efficient, it also comes in a smaller, eco-friendly can that uses 14% less packaging.

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Where can I get Endust Free?
Endust Free Dusting and Cleaning Spray is available in all Wal-Mart and Kmart stores nationwide and grocery stores in the Northeast, Mid-Atlantic and Northern Great Lakes regions beginning mid-August 2008.

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What does Endust Free cost?
Suggested retail price is $3.99.

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Why does Endust Free think people need to learn more about purchasing products like this for use in their home?
Consumers often don’t realize that fragrances can trigger allergic or asthmatic reactions. Endust Free contains no fragrances and is specially designed and formulated to have fewer irritants and gives people the cleaning strength they need without the fragrances and the mist that might affect their health.

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There have been recent studies lately on the use of common household cleaning sprays and its affects on respiratory health. How does Endust Free address this issue?
Endust Free is a direct, pro-active response to research that says fragrances in many household cleaning and dusting sprays can have adverse effects on one’s health. This product has been specially designed to help eliminate some of these problems such as using a formula that is fragrance-free, hypo-allergenic and doesn’t create a lingering mist, thereby diminishing the chances of allergic or asthmatic reactions that some consumers experience with fragranced cleaning products.

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There was a recent study from the University of Washington on the effects of fragrance on people’s health. How does Endust Free address this issue?
Endust Free addresses many of the concerns listed in the UW study, especially concerning the use of fragrances. The Endust Free formula is fragrance-free, hypo-allergenic and doesn’t create a lingering mist, thereby diminishing the chances of allergic or asthmatic reactions that some consumers experience with fragranced cleaning products.

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What are other tips you can give for promoting good indoor air quality?
First, ensure your cleaning products are fragrance-free, have low VOCs and don’t create a lingering mist when sprayed. Other tips include:

  • Ridding your house of clutter, leaving fewer surfaces to trap, attract and harbor dust
  • Wash pillows and bedspreads weekly. They trap 10 times the amount of dust in the air
  • Vacuum high-traffic areas routinely, paying special attention to areas your pet frequents, if applicable
  • Keep doors and windows closed during high wind and high pollen days, but periodically open during stable weather to increase ventilation

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What are warning signs or things shoppers should steer away from when purchasing cleaning products?
Consumers should simply be aware that if they have allergies or asthma, that fragrances might aggravate those conditions. A fragrance-free product like Endust Free will give them the cleaning strength they want, but without fragrances that they might find irritating.

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What are some cleaning and dusting myths people might be shocked to learn?
The first myth is that a home has to have a nice fragrance in order to be clean. In fact fragrances in the home can often trigger allergies and asthmatic responses, so for allergy sufferers it’s often best to have a home free of scents.

A second myth is that the dust that is spread into the air when one dusts and cleans is what causes sneezing, coughing and/or watery eyes. In actuality, it has been proven that fragrance and the lingering mist created from spraying cleaning products are often common allergy triggers too.

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